Halloway House
Brand Identity, Packaging
2026
Halloway House is an artisan bakery specializing in savory bread loaves. A halloway is a path formed over time by foot traffic. Just as a halloway takes an abundance of time and effort to create, so do Halloway House’s products. Their loaves are handmade every day with care.
Halloway House is a passion project of mine. My family owns a donut shop with the same values as this bakery: fresh, homemade, but inexpensive. I wanted to envision a brand with the same values but with savory products rather than sweet ones—something you can’t find in Louisville anymore.