Rica Tea

Brand Identity, packaging

2025

Rica Tea offers a refreshing line of bottled and loose-leaf fruit-flavored teas made and sourced in Costa Rica. By blending locally grown fruits like jocote, peach palm fruit, sweet granadilla, and rambutan with a balanced tea base, the drinks deliver a unique flavor experience that’s more exciting than typical tea. Inspired by a passion for tea and a desire for new, bold flavors, the brand brings a fresh twist to an otherwise saturated market.

This project was a part of a Directive studies class where we had to build a brand from the ground up. The end goal was to create both a brand guidelines book and physical mockups for our brand.